About Us
The Atharra Story
Founded in 2016, Atharra Residences started as a mere blueprint. Over time, it has grown into one of the leading Boholano brands in providing quality and affordable homes for aspiring families. Currently, we have over 600 units that cater to every client’s need and budget. Our projects are strategically thought with a passion to supply abundant ways for residents to enjoy their investment. Numerous impressive amenities and facilities are developed, and commercial establishments and educational institutions are within reach.
Our Corporate Leaders

Alexander Zafra Jr
Board of Director
MR. ALEXANDER ZAFRA JR., Filipino and of legal age, is the Chief Executive Officer of Construction Experts and Outstanding Builders Incorporated (CEO Builders Inc.), a company that engages in designing and building residential houses and commercial buildings including home and office improvements.
He also serves as Board of Director of three (3) companies namely Atharra Development Corporation, Atharra Residences Incorporated, and Young Urban Property Professionals Incorporated. He holds chairmanship and membership roles in the corporate level committees.
He finished his Real Estate Management Course from the National Real Estate Association, Inc. in Cebu, and has been in the real estate sector for more than 10 years. He continues his pursuit to knowledge acquisition and competence enhancement programs crucial to the performance and delivery of his strategic functions. Among these programs are Strategic Planning, Operational Planning, Strategic & Innovative Leadership, Operational and Functional Planning, and Business Administration.
He holds a bachelor’s degree from Silliman University and his current affiliations are: Chamber of Real Estate and Builders Association, National Association of Realtors, Organization of Socialized and Economic Housing Developers of the Philippines – Bohol, and JCI – Bohol.
Alexander B. Zafra Jr.
Director
Board of Directors

Darrel S. Digal
Chief Executive Officer
MR. DARREL SALVA DIGAL is the Chief Executive Officer of Atharra Development Corporation, and Atharra Residences Incorporated. He has been in the field of Real Estate for over 10 years and is a recipient of multiple awards in the industry.
His concurrent positions include Board of Director of Construction Experts and Outstanding Builders Incorporated (CEO Builders), and Young Urban Property Professionals Incorporated (YUPP Realty and Brokerage).
His various related affiliations include Bohol Chamber of Commerce and Industry (BCCI), Chamber of Real Estate and Builders Associations (CREBA), National Real Estate Association (NREA), National Association of Realtors (NAR), Organization of Socialized and Economic Housing Developers of the Philippines (OSHDP) where he serves as President – Bohol Chapter, and Junior Chamber International (JCI Bohol Sandugo) where he is currently appointed as Director for Business
He finished his Real Estate Management course in De La Salle – College of St. Benilde, Manila. He acquired Professional Regulation Commission (PRC) real estate license broker in March 2014. To strengthen his craft, he completed various capacity building programs pivotal to business directions: Strategic Planning and Operational Planning, Strategic Leadership, Operational and Functional Planning, Business Administration, and Innovative Leadership.He is a Certified Capital Markets Specialist and also holds a bachelor’s degree from Silliman University.
Darrel S. Digal
Chairman of the Board

Allan M. Luzano, MBA
President

MR. ALLAN M. LUZANO is a vision-driven President of three companies namely CEO Builders Incorporated, Atharra Development Corporation, and Young Urban Property Professionals Incorporated. He was a former business consultant in corporate and business level in a real estate companies. He provided in-depth insights of the emerging market trends to capsulize economic developments while managing business growth to increase stakeholders’ value.
He has more than two (2) decades of extensive leadership role in industry practice with multi-national firms namely McDonald’s Philippines, San Miguel Beer Brewery Inc., Shakey’s Philippines, 7-Eleven, Jollibee Foods Corporation, and other recognized local brands. He has been in international Business exposure to increase professional competencies. Since 2013, he used to be a professional developer in academic institutions. Currently, he worked as an Adjunct Professor undergraduate and graduate school programs at the School of Business and Economics of the University of San Carlos (USC), Cebu City, and College of Business and Accountancy at Holy Name University (HNU), Tagbilaran City, Bohol. He taught courses on Thesis Writing, Strategic Management, Human Resource Management, Consumer Behavior, Product and Service Development, Strategic Marketing Management, Advertising – Sales and Promotion with Integrated Marketing Communication, Principles of Marketing, Retail Management, Services Marketing, Distribution Management, Pricing Strategy, and other core business disciplines. He leads the Enhancing Leadership and Intelligence of Today’s Executives (ELITE), an official organization of Graduate School students of USC. He was appointed for three consecutive years to lead The Executive Chronicle (TEC) – the official student publication of the Business Administration Department of the University of San Carlos. He has been a consistent developer and consultant for various student enterprises and keynotes on-air lecturer of ABS-CBN DYAB 1512 of the Kapamilya Negosya Na in partnership with the Center of Education and Life-Long Learning of the same University. Also, a keynote speaker in manufacturing firms.
Former Adjunct Professor at the College of Commerce of the University of San Jose – Recoletos (USJ-R), Cebu City. He taught courses on Property Development, Cost Control and Analysis, Crisis Management, Human Resources, Corporate Expansion, Planning, Development, and Control. He was also appointed to be a faculty facilitator for the Expanded Tertiary Education Accreditation Program that develops industry practitioners on the mid-management level who wish to finish a degree
He received several citations namely 2nd place in Business Idea Generation, an inter-university competition in Cebu City, he attended numerous training and classes like Effective Management Practices Course, graduated as Class Arche / Class Valedictorian, Gold Hat Awardee, and many management classes where he received a Bronze Hat Award and Dean’s Lister. Top-Notcher of the Next Generation Operating Culture at McDonald’s Philippines in March 2015. During his stint, he was promoted three times in less than three years and received several citations from the Operations Department that covers the areas of People, Sales, QSC (Quality, Service and Cleanliness), and Profitability. The Jollibee Foods Corporation recognized him as Best Sales Building Activities, consistently passed the Quality Management Audit with an A+ rating, and was a recipient of the award on Exceptional Performance in 2002. Furthermore, he attended numerous conventions, training, and learning development programs in corporate setting. He is a member of the People Management Association of the Philippines (PMAP).
Prior acquiring his solids years of experience in leading and managing multi-brands, he obtained the following programs in Master in Business Administration in 2014, Commerce major in Marketing Management in 2004, and Computer Science in 198. He received an academic distinction of Magna Cum Laude. All his institutional academic learning experiences came from Holy Name University, a duly recognized Higher Education Institution (HEI) in the Province of Bohol. He is a man nurtured by a sound core value with his leadership brand to engage, execute, empower, and lead by example.
Allan M. Luzano, MBA
CEO and President
OUR VISION, MISSION AND CORE VALUES

Vision
Atharra Residences envisions to be a widely trusted brand in providing quality and affordable homes for aspiring Filipino families by 2030.
Mission
- Provide superior quality materials that promote safety and security of our clientele;
- Provide equal value in every peso spent that deserves to be enjoyed in every homeowner;
- Deliver delightful experiences from our employees and stakeholders that foster connections in the ecosystem of our organization and to the community;
- Adopt timely innovations to improve business efficiency.
Core Values
Customer Focus
We always give our best foot forward by operationalizing the empathy, putting action in customer insights, link employee culture with customer outcomes.
Excellence
Being the best is not enough. A will to compete, win, and produce outstanding results are expected in everything that we do.
Integrity
Being upright in thoughts, in words and in actions while upholding the moral standards.
Cost Conscious
We simply put the sense of ownership in our resources by being prudent and economical without compromising the optimal efficiency.
Teamwork
We work together across boundaries, inspire growth through bolds actions.
Spirit Of Fun
Our culture is our brand. We value openness and encourage communicating viewpoints for larger pool of ideas and initiatives in the workplace. Teach us and we remember, involve us and we will learn.