Atharra Residences Inc.

ABOUT US

The Atharra Story

Founded in 2016, Atharra Residences started as a mere blueprint. Over time, it has grown into one of the leading Boholano brands in providing quality and affordable homes for aspiring families. Currently, we have over 600 units that cater to every client’s need and budget. Our projects are strategically thought with a passion to supply abundant ways for residents to enjoy their investment. Numerous impressive amenities and facilities are developed, and commercial establishments and educational institutions are within reach.

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Darrel S. Digal

Chief Executive Officer

MR. DARREL SALVA DIGAL is the Chief Executive Officer of Atharra Development Corporation. He has been in the field of Real Estate for over 10 years and is a recipient of multiple awards in the industry.

His concurrent positions include Board of Director of Construction Experts and Outstanding Builders Incorporated (CEO Builders), and Young Urban Property Professionals Incorporated (YUPP Realty and Brokerage).

His various related affiliations include, but is not limited to Bohol Chamber of Commerce and Industry (BCCI), Chamber of Real Estate and Builders Association (CREBA), National Real Estate Association (NREA), National Association of Realtors (NAR), Organization of Socialized and Economic Housing Developers of the Philippines (OSHDP) where he serves as Vice President Bohol Chapter, and Junior Chamber International (JCI Bohol Sandugo) where he currently is appointed Director for Business.

He finished his Real Estate Management course in De La Salle – College of St. Benilde, Manila. To strengthen his craft, he completed various capacity building programs pivotal to business directions and operations: Strategic Planning and Operational Planning, Strategic Leadership, Operational and Functional Planning, Business Administration, and Innovative Leadership.

He is a Certified Capital Markets Specialist and holds a bachelor’s degree from Silliman University.

Allan M. Luzano, MBA

PRESIDENT

MR. ALLAN M. LUZANO, is a Filipino citizen and of legal age. He is one of the vision-driven Board of Directors of Construction Experts and Outstanding Builders (CEO), Incorporated and Atharra Residences Incorporated (ARI), a foremost real estate developer in Bohol. He holds and perform significant accountabilities in corporate level that ensures well-governed quality policies, right business conduct, and corporate culture. He also serves as concurrent business consultant of Atharra Development Corporation, Atharra Primeland Development Corporation, Amira Land Development Corporation, and Young Urban Property and Professionals. He provides in-depth insights of the emerging market trends to capsulize economic developments while managing business growth to increase stakeholders’ value.

He has more than two (2) decades of extensive leadership role in industry practice with multi-national firms namely McDonald’s Philippines, San Miguel Beer Brewery Inc., Shakey’s Philippines, 7-Eleven, Jollibee Foods Corporation, and other recognized local brands. He has been in international business exposure to increase professional competencies.          

Since 2013, he used to be a professional developer in academic institutions. Currently, he worked as Adjunct Professor for both undergraduate and graduate school programs at the School of Business and Economics of the University of San Carlos (USC), Cebu City and College of Business and Accoutancy at Holy Name University (HNU), Tagbilaran City, Bohol. He taught courses on Thesis Writing, Strategic Management, Human Resource Management, Consumer Behavior, Product and Service Development, Strategic Marketing Management, Advertising – Sales and Promotion with Integrated Marketing Communication, Principles of Marketing, Retail Management, Services Marketing, Distribution Management, Pricing Strategy, and other core business disciplines. He leads the Enhancing Leadership and Intelligence of Today’s Executives (ELITE), an official organization of Graduate School students of USC. He was appointed for three consecutive years to lead the The Executive Chronicle (TEC) – the official student publication of the Business Administration Department of the University of San Carlos.  He has been a consistent developer and consultant for various student enterprises and keynote on-air lecturer of ABS-CBN DYAB 1512 of the Kapamilya Negosya Na in partnership with the Center for Education and Life-Long Learning of the same University. Also, a keynote speaker in a manufacturing firms.

Former Adjunct Professor at the College of Commerce of the University of San Jose-Recoletos (USJ-R), Cebu City. He taught courses on Property Development, Cost Control and Analysis, Crisis Management, Human Resources, Corporate Expansion, Planning, Development and Control. He was also appointed to be a faculty facilitator for the Expanded Tertiary Education Accreditation Program that develops industry practitioners on mid-management level who wish to finish a degree.

He received several citations namely 2nd place in Business Idea Generation, an inter-university competition in Cebu City, he attended numerous trainings and classes like Effective Management Practices Course, graduated as Class Arche / Class Valedictorian, Gold Hat Awardee and many other management classes where he received a Bronze Hat Award and Dean’s Lister. Top-Notcher of the Next Generation Operating Culture at McDonald’s Philippines in March 2015. During his stint, he was promoted three times in less than three years and received several citations from the Operations Department that covers the areas of People, Sales, QSC (Quality, Service and Cleanliness), and Profitability. The Jollibee Foods Corporation recognized him as Best in Sales Building activities, consistently passed the Quality Management Audit with an A+ rating and a recipient of the award on Exceptional Performance in 2002. Furthermore, he attended numerous conventions, training and learning development programs in a corporate setting. He is a member of the People Management Association of the Philippines (PMAP).

 Prior acquiring his solids years of experience in leading and managing multi-brands, he obtained the following programs in Master in Business Administration in 2014, Commerce major in Marketing Management in 2004, and Computer Science in 1998. He received an academic distinction of Magna Cum Laude. All his institutional academic learning experiences came from Holy Name University, a duly recognized Higher Education Institution (HEI) in the province of Bohol. He is a man nurtured by a sound core values with his own leadership brand to engage, execute, empower, and lead by example.

Alexander B. Zafra Jr.

Board Of Director

MR. ALEXANDER B. ZAFRA, JR., Filipino and of legal age, is a Board Member of Atharra Residences, Inc. He is currently the President of Construction Experts and Outstanding Builders (CEO Builders), a company that engages in designing and building residential houses and commercial buildings, including home and office improvements. Mr. Zafra is also the incumbent Vice President for Operations of Atharra Primeland Corporation. He also sits as a Board Member of the company alongside other partner real estate companies: Amira Land Development Corporation, Construction Experts and Outstanding Builders (CEO Builders) and Young Urban Property Professional Incorporated (YUPP). He finished his Real Estate Management Course from the National Real Estate Association, Inc. in Cebu, and has been in the real estate sector for more than 10 years. He continues his pursuit to knowledge acquisition and competence enhancement programs crucial to the performance and delivery of his strategic functions. Among these programs are Strategic Planning, Operational Planning, Strategic & Innovative Leadership, Operational and Functional Planning, and Business Administration. He holds a bachelor’s degree from Silliman University and his current affiliations are: Chamber of Real Estate and Builders Association, Bohol Chamber of Commerce and Industry – Cebu and Bohol, National Real Estate Association, National Association of Realtors, Organization of Socialized and Economic Housing Developers of the Philippines-Bohol, and JCI-Bohol.

OUR VISION, MISSION AND CORE VALUES

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Vision

Atharra Residences envisions to be a widely trusted brand in providing quality and affordable homes for aspiring Filipino families by 2030.

Mission

  • Provide superior quality materials that promote safety and security of our clientele;
  • Provide equal value in every peso spent that deserves to be enjoyed in every homeowner;
  • Deliver delightful experiences from our employees and stakeholders that foster connections in the ecosystem of our organization and to the community;
  • Adopt timely innovations to improve business efficiency.

Core Values

Customer Focus
We always give our best foot forward by operationalizing the empathy, putting action in customer insights, link employee culture with customer outcomes.

Excellence
Being the best is not enough. A will to compete, win, and produce outstanding results are expected in everything that we do.

Integrity
Being upright in thoughts, in words and in actions while upholding the moral standards.

Cost Conscious
We simply put the sense of ownership in our resources by being prudent and economical without compromising the optimal efficiency.

Teamwork
We work together across boundaries, inspire growth through bolds actions.

Spirit Of Fun
Our culture is our brand. We value openness and encourage communicating viewpoints for larger pool of ideas and initiatives in the workplace. Teach us and we remember, involve us and we will learn.